Doing SEO Nationally Like a Boss
No doubt that you have heard all about SEO and how it can propel your business to the top. (If you don’t know about this, read about SEO on our website.) You might be wondering if your company can gain from National SEO. In this article, we will explain the advantages of National SEO, what kinds of companies can benefit from this, and what the experts at Search Engine Optimist can do for you.
There are similarities between Local SEO and National SEO; the difference is that National SEO has a focus on keywords that rank well across a broad geographic area rather than a specific region. In addition, when the focus is across the country, there will more competition because there will be more companies contending for these same keywords. Because National SEO needs more management, the cost to implement will be higher. However, that will be offset by the potentially greater profit that you will reap from your investment when you gain more customers from around the country and the world.
There is no question that innovative technology, increasingly efficient transportation system, and the the power of the Internet have brought the global market closer together. Even businesses that are small to medium-sized can reach an audience on the other side of the world. Companies that invested in e-commerce are thriving in a world that continues to embrace new technology. If you want your online business to reach a global market, then National SEO is for you. Statistics show that 93% of consumers use search engines first to look for what they want. Therefore, for any e-commerce company, using the most relevant keywords is crucial to ranking high in search results and bringing in those customers.
The Internet has changed the landscape of competition in the market. It is no longer enough to relying just on traditional media, like ads on TV, radio, or in print, to get the message out to consumers. Nowadays, it is all about which companies have the most effectively optimized websites for the searches. Investing in SEO is a marketing investment for the long-term, and it sets companies apart from those who do not implement it. Consumers are tech-savvy, and companies must concentrate on boosting their presence on the web in order to achieve success.
Not only would you need to optimize different parts of your website, but you also must focus on building up the reputation of your site through link building. When you have backlinks built in, search engines will follow these links and index your site as an authority in your industry. This builds trust and authenticity. We help our clients track and identify the most lucrative sources of their revenue so that they can allocate more marketing resources to those channels.
After we get the needed information about your company, we will identify your company’s online and offline strengths, weaknesses, opportunities, and threats. This is the classic SWOT analysis. We will produce a report of your site’s ranking on keywords, the site traffic, and site structure, and compare that to your competition’s websites.
After we help you develop your master marketing strategy, we will work on your website’s content by improving its architecture, optimization and inbound links. We will generate a list of the relevant keywords and check their rankings in the regions that you want to target.
SEO is a continuous process that keeps your business at the top. Google is always looking out for content that is fresh and new. So, when content is left unchanged for a while, the website loses rank. After we complete the first phase of site optimization, we will work on long-term link-building within your industry that will give you positive results that are significant and persistent.
We will track your website’s performance through key metrics to make sure that we stay on focus. We will keep you informed by providing a report regularly.
Our service is customized to our clients. No two businesses are alike. Keyword competition varies by industries. Depending on where the company is in comparison to its competitors on the web, the pricing of our services will be different. We base our prices on:
– The scope of the campaign (national or international)
– The need for PPC
– The need for conversion consultation
– How the competition looks for the specific set of keywords
– Other aspects that are relevant to your business
We, at Search Engine Optimist, take pride in giving our clients high-quality, customized services at a fair price.